We’ve narrowed the field down to three finalists. Now you get to select the winner of our Big Idea contest, as voting is officially open. Dozens of producers entered the contest, where we simply asked, What is the most innovative way you promote your business and the need for life insurance coverage?
Our panel of six editors from LifeHealthPro.com judged the entries anonymously, with the top vote-getters advancing as our three finalists. One of them — the finalist who receives the most votes from our readers before Aug. 3 — will receive a new iPad and be featured in the September issue of Life Insurance Selling.
With September being Life Insurance Awareness Month, we’re looking to do our part by facilitating the sharing of great ideas producers like you are using to promote your practice within your community or to help people realize the need for life insurance coverage. The more good ideas we can share, the more other producers will use them, resulting in the greater goal of creating awareness among consumers.
The three finalists, in no particular order, are Brady Murray of Boise, Idaho; Heidi Benjestorf of Lodi, Calif.; and Ray Johns of Orem, Utah.
Murray’s entry explains how his agency is helping a family overcome the high cost of adopting a child with Down syndrome from Eastern Europe. His agency is donating $5 toward the adoption for every life insurance case sold in 2012.
Benjestorf’s entry talks about how she overcomes the negative stigma that sometimes surrounds life insurance because people don’t like to think about death. She found a way to put a positive spin on her message, which she says works “like a charm.”
The entry from Ray Johns outlines how he created a unique financial planning study group of top attorneys and CPAs in his area, which has served to give him immediate recognition as the local expert in life insurance, annuities and estate planning.
Please take a moment to read through the brief entries of our finalists and vote for your favorite. You may vote once per day until voting closes Aug. 3, and we will announce the winner on Sept. 4. And if you have a great idea you’d like to share about how you promote your business or the need for life insurance coverage in your community, please share it here via the comment tool below.
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