Close Close

Life Health > Health Insurance > Health Insurance

12 Questions for 1 Successful LTCI Agent: Honey Leveen

Your article was successfully shared with the contacts you provided.

Honey Leveen is the Queen of Long Term Care Insurance (by self-proclamation). 

She is a sole producer working out of her home in the Houston area. 

She has qualified for the Million Dollar Round Table and is always in the American Association for Long-Term Care Insurance list of top 100 agents in the United States. She also has written an LTCi column for

Honey considers her business to be a boutique LTCI practice. She works exclusively with a few individual clients, as opposed to handling large enrollments and workplace sales.

1. How many phone calls do you make a week to set appointments?

I don’t make very many, you know. The reason is because I’m very seasoned. I make maybe 5 a day, but they are not cold calls. They’re in response to Internet leads or referrals.

2. How old were you when you bought your own LTCi?


3. What’s YOUR LTC plan? (Plan, not insurance.)

Presuming that I will be very old when the event happens, I want to go out on claim the very second I need care, and hold court in assisted living. If Jim (my husband) is alive, he can come along.

4. What LTCi policy do you sell the most these days and why? 

The one I’m doing the most right now is Genworth. They’re numero uno for the time being because of it’s all around good value. I suspect it will continue to be so even after the adjustments at the end of this month.

5. How many claims have you seen? 

Oh, I estimate I’ve had over 300 clients collect. I’ve been in the business 22 years, and sold a lot of 0-day EPs, which were barely more expensive than 30- or 60-day EPs way back when.

6. Think back to when you graduated. What did you plan to be then?

Something entrepreneurial. I always knew I’d be a business owner, which was funny back then – there weren’t many women business owners.

7. What hobby do you most enjoy or would you like to try next? 

I’m going kayaking with 17 other women tomorrow morning, I started kayaking about 3 years ago. 

8. What is your favorite drink? 

Sparkly club soda with a twist, because it’s almost as effervescent as I am.

9. What makes you happy?

Right now I’m getting so much pleasure and fun out of my career, because the policies are paying off in spades, and I am seeing up close and personal, sociologically what these policies do. Keep families together, minimize family strife, and give people many more options than they otherwise would have. It’s magic. It gives you the goosepimples.

10. Can you share a resource, service, program, software, etc. or two that has been critical to your success? 

Stratecision; I can’t do my job function without it. I send all prospects a Stratecision apples-to-apples comparison of companies before I meet them in person to show them I’ve looked at all the options for them. It also teaches them the ABCs of how long-term care works. I don’t meet with people unless they are very interested. 

11. iPhone, Blackberry or other?


12. How many more years do you see yourself doing this?

It’s very difficult for me to see myself retiring. I’ll probably slow down. As long as I’m cognizant, I’ll be helping people on claim and selling. It’s so much fun. It’s like a sport, your favorite hobby, this job.