IntelliQuote Sees Rise in Online Life Insurance Applications

Immediately after the crisis, the life insurance industry like many other industries experienced a major slump. New policy sales precipitously dropped and due to financial strains, many policy holders dropped their coverage. Four years later, the economy is burgeoning and consumers are feeling confident enough invest in their planning needs.

“This rise in online life insurance applications is a great indicator of our growth as a company as well as rise in consumer confidence. Many of the consumers we speak to today already have a keen understanding of the importance of life insurance protection, they were simply unable to afford coverage during the recent economic slump,” said Gary Lardy, President and CEO of IntelliQuote.