More than four in 10 carriers of life insurance with voluntary accidental death and dismemberment coverage rate their AD&D policies as a very profitable product line, according to new research.
Eastbridge Consulting Group Inc., Avon, Conn., disclosed this finding in a summary of results from a new study, “2012 Frontline Report,” which covers worksite and voluntary product trends. Eastbridge conducts the survey every two years.
The study reveals that 43% of the respondents selecting voluntary AD&D products as a ‘very profitable’ product line. Universal life/whole life was ranked second (with 41%) followed by term life (with 26%).