Amazon.com is becoming the go-to site for just about anything you could possibly need—including a job. Amazon’s Mechanical Turk website is a virtual job fair matching businesses and online workers for microtasking work. Jobs are broken down to small tasks that might take a minute, an hour or a day. A startup company with three employees could hire 1,000 people for an afternoon of work at a moment’s notice. Amazon says there are 500,000 workers using its system. Write.com, a smaller microtasking site focusing on mini-writing assignments, says 20,592 writer have completed 478,046 jobs, which breaks down to just $1.50 per job. Elance.com, a more upscale Mechanical Turk, surveyed the businesses it works with and found 57% of them expected that, within five years, more than half of their workforce would be made of temporary microtaskers from around the world.
Here are four strategies for using digital tools to help consumers buy, manage and use the products you sell.
The United State is not near the top of this list.
The rules might exclude entities with large U.S. insurance underwriting operations.
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