Organizers of the 3in4 Need More long-term care insurance (LTCI) promotional campaign say their star elder care specialist, Marion Somers, got two big blasts of Northeastern U.S. television exposure in late June.
“Dr. Marion,” a Ph.D. who is driving around the country in a vintage Greyhound bus to draw attention to the need for long-term care (LTC) planning, appeared in a television interview on Fox 61 in Hartford June 19.
That station reaches about 1 million households.
Dr. Marion called in for a live, on-air segment on News 12 NJ June 25. That segment aired twice on the channel, which reaches 1.8 million TV households.