Marion Somers, an elder care specialist, is driving a vintage Greyhound bus around the country to help the 3in4 Association spread the word about the coming “silver tsunami.”

The boomers’ parents are getting older. The boomers are getting older. Where’s the money to pay for their care?

Somers herself began providing home care services for elderly neighbors when she was 9 years old. She has no warm and fuzzy thoughts about how wonderful it is for children to devote themselves to caring for their parents in their later years.

The first time she heard about private long-term care insurance (LTCI), she bought it, to keep her own children from going through what she went through.

Here in this video, Dr. Marion and her bus compete for New Yorkers’ attention with the traffic on Canal Street, a telephone booth sign advertising tequila, and pedestrians’ need to get about their lives.