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Life Health > Health Insurance > Health Insurance

LTCI Watch: Promotional Vehicles

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The 3in4 Association is using a bus driven by Dr. Marion, America’s favorite geriatrician, to spread the idea that about 3 in 4 people in the United States need to do more to plan for long-term care (LTC) expenses.

The bus is a wonderful spokesvehicle. It’s big and able to carry large amounts of colorful signage. It’s practical, and it can comfortably house a spokesperson who is actually driving around the country to get publicity for LTC planning.

It’s naturally just a little bit funny and a little bit sweet, possibly because it reminds me of the age of Jackie Gleason, and of Simon and Garfunkel going to look for America.

But it does seem like a fun game to think about what other vehicles could say about LTC  and long-term care insurance (LTCI).

Some ideas:

  • A Volkswagen Bug: Ride in a Bug; don’t end up in a home with bugs because you didn’t plan.
  • A convertible: The little old lady from Pasadena…should know how she’ll pay for housing and care in her later years.
  • A blimp: Don’t be full of hot air about you’ll pay for LTC. Plan now, so you can see the Great Wall of China without worrying about the future.
  • A rocket ship: Reach for the stars; plan now for what happens if you reach the age of 95 and still live on Terra.
  • A flying saucer: Just in case they don’t abduct you before you’re in your 90s, make alternative care arrangements.
  • A motorcycle: You wouldn’t ride a motorcycle without a helmet; why try to accelerate into old age without LTCI?

OK; it doesn’t seem as if any of those vehicles are going to displace the 3in4 Need More bus any time soon.

But, if any of you have your own idea for an LTCI spokesvehicle, or other spokesobject, let me know and give me permission to post it, and I’ll post your story in a followup column. Or, you can post your own idea here as a comment on this article.


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