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Practice Management > Building Your Business

NAPFA Launches Two New Websites

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The National Association of Personal Financial Advisors (NAPFA) on Wednesday announced the launch of two new websites — and — for financial planners and their clients.

The first,, launched in tandem with online marketing firm Advisorology LLC, is designed to make NAPFA’s fee-only advisors more visible throughout the web by using search engine optimization technology. includes the profiles of more than 1,500 advisors, with information about their businesses, their areas of specialty, and their certifications and affiliations.

“This one is the bomb,” said NAPFA media director Ben Lewis in an interview at the NAPFA national conference in Chicago. “It uses SEO to raise the online profile of NAPFA members. We’re already starting to see the benefit of SEO and we only launched this morning.”

The second website is a redesign of, which NAPFA bought in 2011 after partnering with to create the NAPFA Personal Finance Blog. The goal of the redesign is to give fee-only planners a broader national profile by tapping into NAPFA member blogs and websites to bring free personal-finance advice to the general public.

“Helping people learn about and address their finances is one of the many ways NAPFA is a champion for the public,” said NAPFA Chief Executive Ellen Turf in a statement. “ is a powerful resource for consumers and its acquisition supports one of our priorities: educating the public.”

The NAPFA national conference 2012 is taking place May 8 through May 11 at the Hilton Chicago. For those who can’t attend the event, NAPFA National 2012 can be followed on Twitter at, or at #NAPFA2012.


Check out further coverage about the NAPFA national conference 2012 at AdvisorOne.


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