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May 07, 2012 at 07:59 AM
Seven of 10 insurance executives look to their peers to find their next strategic alliance opportunity, according to a new survey.
Inter-Company Marketing Group, Ashburn, Va., published this finding in a summary of results from a poll of insurance professionals. The survey, with more than 70 responding companies, is the fourth conducted by ICMG on networking and strategic alliances topics since 2010.
Industry events such are the next-most-frequent place to look for strategic alliances, cited by 56% of respondents.
The report reveals that peers are also the most commonly used sources for conducting due diligence about potential business partners. Nearly eight of 10 respondents look to peers when conducting due diligence. Nearly seven of 10 look to the potential partner’s marketing or other materials. And six of 10 seek out financial statements and annual reports.
