Lots of Confidence in Life Insurers

 Three in four Americans have confidence in life insurance companies and nearly 9 in 10 own individual life insurance, according to a new survey.

LIMRA, Windsor, Conn., published this finding in a summary of results from a new report, which finds that consumers who have seen life insurance make a positive difference — directly or indirectly — were more likely to feel confident in life insurers than those who had no experience.

According to the survey, 8 in 10 consumers who have had a positive experience with life insurance say the life insurance industry plays a critical role following the death of a loved one. The study also reveals that nearly two-thirds of Americans say that life insurance gives people peace of mind.