Winning awards for excellence is a valuable way to distinguish your company in a competitive marketplace. Here are five more tips to increase your chances of success in business award competitions along with some advice on how to use awards in your marketing strategy:
6. Strike while the iron is hot. If this is the year you blew past your goals and had phenomenal success with your business, launched a new product or spearheaded an initiative that’s truly unique, capitalize on the opportunity to gain recognition.
7. Get professional help. If you have a great copywriter on your staff, have that person write your entry. If not, hire a marketing consultant or professional writer who knows how to position your business and convey the key themes and messages that will make your entry stand out to the judges.
8. Publicize your honors. When you win awards, tell your staff and your entire marketplace about it. Feature your awards in a news release, in an email or e-newsletter to your customers, at your trade show booth, on sales materials, in advertising, in social media and on your website. If there’s an awards ceremony, ask a friend or staff member to take pictures and video. Post the video on YouTube, your website and your Facebook page. Post photos on Twitter, Facebook and Flickr.