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TD Ameritrade Launches Customized Thinkpipes Options Platform for RIAs

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In a debut of sorts at IMCA’s annual conference in National Harbor, Md. on Tuesday, TD Ameritrade demonstrated its new thinkpipes platform for AdvisorOne. Thinkpipes is an “advanced, highly customizable trading platform for advisors that is designed to meet their trading needs for equities or exchange-traded funds (ETFs), as well as those looking to start or expand their use of options strategies,” said Bob Mahoney, director of technology product management for TDAI.

TD Ameritrade LogoThe platform is based is based on its thinkorswim technology, the options trading platform acquired by TD Ameritrade in 2009 and integrated into other company offerings in August of last year.

Mahoney ran through its tabbed-page design to view streaming quotes, charts and order executions, all with an eye towards letting the advisor “drill down to get needed information and as specific as possible in the trades they make. It uses drag-and-drop functionality, which enables advisors to build customizable screens to view account and market data in a way that best meets their individual needs. Filtering enables advisors to search for specific assets across multiple accounts, or view expiring option contracts.

“Advisors can now experience potential cost savings on streaming market data delivered to their desktop,” Mahoney said. “Thinkpipes offers advisors with real-time Level II quote data to provide insight of a stock’s depth and price action throughout the trading day. Whether it’s a perspective from 20 years to 20 seconds, advisors are able to analyze historic market data using more than 150 available chart studies and indicators.”

It also allows advisors the ability to monitor the day’s news as it happens within the thinkpipes homepage with live streaming CNBC programming.

“We were interested in getting in with this product at the beta testing level,” Kim Camarda, president of Camarda Financial outside of Jacksonville, Fla., said when contacted by AdvisorOne. “We knew and used thinkorswim, and had been since around the time that it was acquired by TD Ameritrade. Thinkpipes is geared more towards active trading, more so than the Veo platform, which is what we wanted. It’s a faster and cleaner technology than Veo, and the screen structure gives me the ability to see more.”


Read TD Ameritrade Integrates Thinkorswim Options Trading Platform at AdvisorOne.


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