Time is of the essence. In today’s fast-paced world, information is shared at an astounding rate. New apps and blogs pop up across the Internet so fast that we can’t possibly keep up. Everyone needs a little help and I’d like to share my tools for what, for lack of a better term, I call my Simplified Online Strategy (S.O.S).
The key to keeping things simple is to find the resources that work for you. This becomes more significant as you create and build your online presence. There are online tools for banking, note-taking and note-sharing, data tracking, web traffic, and brand management (business and personal). We need these tools because what people discover online about us now is how we will be perceived in the future. People no longer need to meet you in person before formulating their initial impression of you. Your online brand is the new first impression.
So, how do you keep things simple while managing your online experience? Here are a few tools that I use to keep myself organized.
Documentation and note-taking: For this, I use a free online tool called Evernote, which allows you to log into your account, type notes and save emails and Web pages. Evernote also has an application and is compatible with virtually every computer, mobile device and phone on the market. The tool syncs automatically, so you can pull your information from wherever you are (assuming you have Internet access or cell phone reception). As part of your free account, you receive 2GB of free space with the option to purchase more as needed. I use this tool for the following purposes:
- Documenting notes from training events
- Note-taking during phone calls
- Saving important emails and webpages that I want to reference quickly
Tracking web traffic: Google Analytics is one of the best resources for tracking website traffic and data. If you are not tracking your website, you are missing a significant opportunity to understand what works and doesn’t work for your business. Without tracking, it’s very difficult to develop an effective content strategy.