My group, the American Association for Critical Illness Insurance (AACII), is looking for individuals who have received benefit payments as a result of owning critical illness insurance.
AACI launched a national consumer awareness campaign earlier this year and has already generated coverage in several dozen periodicals and on nearly 300 print and television news websites. The campaign is generating tens of millions of dollars worth of positive exposure.
Six insurers are supporting the AACII effort: Assurity Life, Dearborn National, MetLife, Protective Life, Standard Life and Accident and Transamerica.
Magazine and newspaper editors are willing to tell the story of how critical illness insurance benefits people, but they need real life examples, not just brochures and statistics.
We are hoping insurance agents who sell this protection can help put us in touch with potential candidates who would be willing to share their stories.