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LTC Provider Backs 3in4 Campaign

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A company that provides long-term care (LTC) and other services for seniors is supporting a major long-term care insurance (LTCI) awareness effort.

Emeritus Corp., Seattle (NYSE:ESC), will be one of the sponsors for 3in4 Association’s spring bus tour.

Dr. Marion Somers, the 3in4 Association’s 3 in 4 Need More campaign spokesman, will drive the campaign’s bus to about 50 cities to promote the need for more LTC and LTCI planning.

Emeritus also will join with the association to promote a talent contest for seniors and caregivers. The grand prize for the talent contest will be one year of free rent in an Emeritus senior living community. Eleven other runners up will each get one free week in an Emeritus community.

In related news, the 3in4 Association has just announced the 2012 bus tour schedule 2012 bus tour schedule.

Somers will start by rolling into San Diego April 30, heading south into the Midwest, then going up to New York state and driving clockwise around the perimeter of the United States. She’s supposed to come inland and end up in Las Vegas in July.