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National Planning Holdings Reports Record Annual Revenue, 5% Jump in Reps

By James J. Green

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National Planning Holdings Inc., the network of independent broker-dealers that is an affiliate of Jackson National Life, announced Tuesday that in 2011 it posted a 13.5% increase in revenue to a record $788 million, with a 14% increase over the prior year in product sales to a record $16.3 billion.

Since the end of 2010, NPH increased by 5%, to 3,461, the total number of representatives affiliated with one of its four BDs: INVEST Financial, Investment Centers of America, National Planning Corp. and SII Investments.

In a statement, NPH President and CEO Jim Livingston (left) said that the firm’s focus in 2011 on “developing our technology infrastructure and enhancing key product, compliance and customer service solutions” allowed its four BDs to successfully recruit new reps during the year.

In addition to the financial results, Livingston listed as some of the firm’s recent accomplishments that it rebranded its practice management program and that in February 2012 it signed an agreement as the preferred service provider for retail brokerage services for The Independent Community Bankers of America to provide ICBA’s nearly 5,000 community bank members across the U.S. with access to a full menu of financial planning services. 

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