The American Association for Long-Term Care Insurance (AALTCI) has launched a new Career Success Center to attract more producers to the full-time or part-time sales of long-term care insurance policies.

According to Jesse Slome, executive director of AALTCI, the new center is meant to be a resource for those thinking about, or already, selling, LTC coverage. Launched Monday, it contains information on starting or boosting a career in LTC insurance sales, and came about as a result of increased inquiries from people interested in considering a career in LTC sales, Slome said.

More than 1,000 people per day buy LTC coverage, according to AALTCI figures. Slome said, “Selling long-term care insurance provides people with the opportunity to help individuals and their families and, at the same time, earn what can be a significant income.”

He added, “The need for this protection is growing and sales would be higher if there were more skilled people available to market the product to individuals and employer groups. The new center will provide meaningful but balanced information that will enable people to evaluate and decide if this is something they should pursue.”

Currently the site features audio files discussing a variety of topics, from getting started in the business through what the first year should look like, he said. “We also provide sales and marketing information for insurance professionals who have unsuccessfully tipped a toe into the pool but wish to learn how to be successful,” he added, saying that in the long term, plans are to expand the site to include materials addressing critical aspects for career success, as well as what he says will be the LTC insurance industry’s first national job postings bulletin board.

Access to the online center is free.