6 Ways Your Business Card Can Still Pack a Big Punch (Fast Company)

The business of printing may be 500+ years old, but it’s doing quite nicely. Case in point: MOO, the company that pioneered those clever mini cards with do-it-yourself design options. Since its founding in 2004, CEO Richard Moross has a seen its compound annual growth rate exceed 100%. MOO.com now has hundreds of thousands of customers in nearly 200 countries and printed 50 million business cards last year alone. Moross is expecting that number to double in 2012. His advice to consumers looking to develop a card with an impact? Be yourself, incorporate a photo, and use your card to make a lasting impression with clients. Not only does he order and give out thousands of his own cards every year, Moross maintains, “The more connected to the web we are, the more precious the real world is, so it is important to make a connection.”