Build a Better Social Media Toolbox

Become familiar with the proper tools to leverage your social-media strategy. What are the best tools for you? Blogs, RSS feeds, videos, customer review pages? Develop solid strategies and agendas for one to three key tools. Ask yourself how you can establish your business as a leader in the field. How can you build stronger relationships with existing clients? What does your audience want to hear about? Where can your audience be found online? What are successful businesses in your industry currently doing with social media?

Source: Amy McIlwain, president of Financial Social Media, www.financialsocialmedia.com.