New York Life Insurance Company will again be making a recruiting push in 2012 in the hope of expanding its force of financial professionals. They hired 3,600 new agents in 2011 and they are aiming to hire 3,700 this year.

New York Life feels that while most companies, in most industries, are hiring incrementally as they test the tepid economic waters, they have a strong motivator to flesh-out their force; 14% of Americans report that they plan to seek help in managing their finances in 2012 according to an Ipsos survey and New York Life wants to be prepared.

The company is seeking employees coming from non-traditional career paths. A recruitment focus for the coming year will be men and women transitioning to the workforce from careers in the military. New York Life is also seeking to hire women (57% of the company’s hires in 2011 were women or individuals who represent cultural markets).

New York Life hopes to attract these individuals by touting aspects that it feels will make the company alluring to prospective employees. A recent survey it conducted exposed that 43% of Americans feel that they will not experience career advancement in 2012. The lack of advancement opportunities in many industries enhances New York Life’s clear-cut requirements and defined goals that employees know will propel them forward.

“New York Life is pleased to offer a career that allows an individual to grow and advance-whether that means expanding their practice or moving into a management position,” said Rich Simonetti, vice president in charge of field recruiting at New York Life.