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Guardian Views Small Plan Market Landscape as "Promising but Challenging"

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The Guardian Insurance & Annuity Company, Inc., (Guardian) the wholly-owned subsidiary of The Guardian Life Insurance Company of America, is poised for growth in the small plan market; they recently hired three new leaders to work in their 401 (k) sales force.

Guardian feels that it has sufficiently solidified its hold in the small plan market and that the time for expansion is at hand; it recently announced new fiduciary support services that are ready to cater to the needs of plan sponsors. The services, provided by SWBC Investment Advisory Services LLC (SWBC), an independent registered investment advisor, will be available to all plan sponsors who use The Guardian Advantage or the Guardian Choice as the funding vehicle for their qualified retirement plan.

The milieu for growth includes a new regulatory environment where companies that are prepared for the changes are the ones that will flourish. Guardian’s new presentation, “Are You F2 Prepared: Navigating the Fiduciary and Fee Disclosure Regulatory Lanscape,” was formulated to illustrate to financial professionals clear-cut delineations between advice and education and the implications that the two approaches can have on fiduciary liability under ERISA.

In order to nurture the potential for growth in the retirement marketplace, Guardian feels that they need to assist financial professionals in maneuvering the changing regulatory landscape. “Now, as we approach the next significant evolution in our industry – the changing regulatory landscape – we have furthered our position as a trusted resource for financial professionals as they navigate this promising but challenging landscape.”