Colonial Life Survey Shows Personal Benefits Counseling Improves Understanding

The same survey shows 98% of employees believe having annual one-to-one benefits counseling sessions is important, with 63% saying it’s very important.

“Employers need to gain maximum value from the benefits they provide,” says Randy Horn, president & CEO of Colonial Life. “The investment made in providing a strong benefits package is lost if employees don’t understand and appreciate what they’re offered. These surveys show that personal counseling during a benefits enrollment session clearly enhances understanding, which is good news for employers and employees.”

Colonial Life adds that less than 19% of employers think their employees have a very good understanding of their benefits. And nearly 5% think their employees know nothing at all about their benefits.