Senior Market Advisor continues its series on diverse groups making inroads in the industry. This month we look at the AFRICAN-AMERICAN COMMUNITY: How can advisors market to this underserved group and what are carriers doing to recruit more African-Americans to the industry? As always, we welcome your comments. Let us know what you think.
Marketing to the African-American Community
By Ed McCarthy, CFP
An untapped market. If you’re not actively seeking African-American clients, you’re overlooking a growing sector.