NAHU: Good at Spreading Colds? Yes? Then Help Us!

Tom Harte is the star of a social media campaign organized by the National Association of Health Underwriters (NAHU), Washington.

Harte, the vice president of NAHU, is the star of a new NAHU QuickTime video that explains in a sober, plainspoken fashion why consumers should care about more than whether they have to pay a $5 or $20 co-payment for a certain kind of care.

Harte notes, for example, that the total cost of an MRI can vary by as much as 334% from one facility in New Hampshire to another, and that the total cost of a CT scan can vary by as much as 449%.

“We already know how to shop for our TVs and our cars,” Harte says in the video. “Why can’t we do the same with our health care.”