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November 29, 2011 at 07:56 AM
More than half of Americans will create a spending plan for their gift buying this holiday season and they intend to stick with those plans, a new survey concludes.
Northwestern Mutual Life Insurance Company, Milwaukee, published this finding in a summary of results of a poll conducted via Northwestern Mutual’s Facebook page. The poll received responses from more than 4,600 people and asked about people’s planned approach to holiday season spending and their expectations for sticking with their plans.
More than half (52%) of the poll’s respondents said they would set a plan for buying gifts and stick with it. Among the poll’s other findings:
