Andrew J. Meehan was named president of The Life Insurance Direct Marketing Association (LIDMA) on November 28. Meehan will replace Pat Wedeking, who served as LIDMA’s president since the founding of the organization in 2006. Wedeking will stay on as Chairman of the Board.

LIDMA, Woodstock GA., is  a not-for -profit organization that works to support direct marketers, insurance companies, technology providers and exam companies that are involved in the direct sale of life insurance products.

Meehan has been involved in various capacities of the field including being a producer, general agent, and executive in the life insurance industry. He currently is president of Southeastern Financial Group LLC, Birmingham, AL.

Meehan said, “Our key focus is to continue to work on the process of how life insurance is sold, specifically to improve cycle time.” He also expressed a desire to simplify the process for purchasing life insurance including the implementation of electric and voice signatures.