Yesterday was “Bring Your Kid to Work” Day in Ontario, Canada. My youngest daughter Shannon works in an accounting office, and a few parents brought their teenage children to work. Shannon laughed as she described how bored the kids looked, especially when the VP of sales subjected them to a lengthy PowerPoint presentation.
If your children were to attend one of your sales calls, meetings, appointments or presentations, would they be proud or bored? (Forget for a minute that these are your kids and they are automatically disinterested in everything you do.) Would that meeting or sales call captivate their attention or lull them to sleep?
Unfortunately, many sales presentations are dull and boring. Slide after slide filled with corporate marketing speak, paragraphs of text and information that is irrelevant to the prospect or customer. Combine that with a lackluster delivery and you have a recipe for failure.
If you want to stand out from your competition and compel someone to buy from you, your group sales presentations must be captivating. The same thing is true for presentations that are less formal and delivered one to one.