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Portfolio > Investment VIPs

Utilize Writing as a Marketing Tool

By Daniel Williams

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Wealth Advisor Charles Farrell has made a commitment to writing. He sees it as another component to his overall marketing plan. Writing for magazines and for his book, Your Money Ratios, has helped brand him as an expert in the marketplace.

The Denver-based Farrell made a commitment years ago to get his name out there through the printed word. An investment advisor with Northstar Investment Advisors, he has written the “Retirement Roadmap” column for the CBS Moneywatch site and he is frequently cited in consumer and professional media outlets.

In this video exclusive interview, Farrell maintains that writing has not only worked in his favor as part of his marketing plan, but it’s provided credibility for him among consumers. When he meets with clients he can show them his byline in respected publications. And, with consumers increasingly wary of financial experts, it’s a great leg up to have that kind of instant credibility when meeting with them.

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