Asset managers are becoming increasingly aware that devoting attention to distributing their products within the family office channel is a lucrative opportunity full of growth potential.
This finding was published in the Cerulli Report: Family offices and Distribution: Opportunities for Asset Managers, which examines the family channel from the perspective of asset managers and vendors looking for new business opportunities.
Pegging the family office channel at nearly $1 trillion, the report defines the type of firms that fit into the channel.