In our referral training courses, one of the most important topics is the preparation phase. However, the problem for most people is that it is so simple that they don’t want to make the effort or don’t want to do their homework.

What is it about?

You must have a well-defined picture of who you want as a client in your mind. Only when your target group is clear to you and you are able to communicate it in a way that is easy to understand will your network become your ambassador.

One of my favorite quotes is “help your contact to help you!”

So your homework for now is to think of who you want to get in touch with, whether it is a new customer, employer, employee, partner, supplier, investor, expert or anyone else.

To your success!

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Jan Vermeiren is the founder of Networking Coach, author of the best-sellers “Let’s Connect!” and “How to REALLY use LinkedIn” and a well-known international networking and referrals speaker. For more information, go to his blog at http://www.janvermeiren.com/.