Consulting in financial services has given me freedom and success beyond expectation. If, by sharing what I’ve learned, I can help shorten others’ learning curve to greater income, then I’ve fulfilled an important personal mission.
Successful planning. Success begins with planning, and unfolds as a series of simple actions with predictable results. A successful plan will expand your client list, market reputation and firm value. According to a 2010 Financial Planning magazine study, fewer than 32 percent of the best financial advisory firms have bothered to develop a marketing plan. Of those who do have one, only half have implemented it.
Your firm creates value through effective marketing because value is created by meeting clients’ needs. Let me repeat: Value is created by meeting clients’ needs. A firm cannot define itself by the products it sells, but by the value it creates for the client. Focusing on value is the platform on which to build a successful marketing plan.