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Financial Planning > Behavioral Finance

Financial Finesse: Consumers Look Better

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The economic headlines may be gloomy, but workers who call a financial advice line seem to be continuing to get a better grip on their finances.

Financial Finesse Inc., El Segundo, Calif., a firm that offers employers employee financial advice programs, has published data supporting that conclusion in an analysis of data from its call centers.

The call centers serve 500,000 employees at about 300 employers.

The percentage of calls dealing with long-range retirement planning increased to 25% in the second quarter of the current year, from 20% in the second quarter of 2010 and just 14% in the second quarter of 2009, Financial Finesse says.

The percentage of calls dealing with a wide range of “long term” issues, such as the steps involved with buying a home, has increased to 60% during the latest quarter, up from 48% in the second quarter of 2009 and 37% in the second quarter of 2008.

- Allison Bell

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