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Financial Planning > Behavioral Finance

Principal tour hits ball fields

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The Principal Financial Group will be taking its The Principal Financial Dreams Tour to 15 minor league baseball parks this season.

Before and during games, attendees will be able to pick up financial info from Principal booths located inside the stadiums. Participants can also play interactive games at the Four Bases of Financial Security:

? First base: Protect your family from the unexpected with life insurance.

? Second base: Protect your ability to earn an income with disability insurance.

? Third base: Secure your retirement through savings and investments.

? Home plate: Create a Dreamcatcher, find an advisor and create a financial plan. Each fan who creates a Dreamcatcher will be eligible to win $2,500 in the Dream Again with The Principal sweepstakes.

Fans will also have the opportunity to pose for a keepsake photo with one of 15 baseball legends.

“Our hope is that The Principal can make this experience more than just a day at the park,” says Mary O’Keefe, The Principal’s senior vice president and chief marketing officer. “We invite fans to help celebrate America’s national pastime while providing them access to free, simple, financial education tips and tools that everyone can use.”

To learn more about the event and schedule, visit:


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