Advisor Group, which includes 4,800 independent financial advisors with FSC Securities, Royal Alliance and SagePoint Financial, introduced a new social-media effort Wednesday that relies on SunGard’s Protegent Social Media Surveillance technology and allows FAs to use Facebook, LinkedIn and Twitter for communicating with clients and prospects.
“FSC, Royal Alliance and SagePoint Financial are absolutely committed to offering independent financial advisors the industry’s leading open-architecture platform,” said Advisor Group President and CEO Larry Roth (left), in a statement. “Our new social- media solution is just that: It’s flexible, it’s advisor-friendly, it’s dynamic and it’s unique.
Advisor Group started work on the social-media program in November and started a pilot program – including online and live training for advisors – in February.
“We allow advisors to create their own content or pull from over 3,500 pieces of pre-approved, customizable materials from our pre-approved marketing library,” explained Roth. “I don’t know of any other broker-dealer that offers advisors as many choices as Advisor Group.”
Advisor Group is using SunGard’s Protegent Social Media Surveillance, which allows the firm and its three broker-dealers to monitor and archive content that advisors post to Facebook, LinkedIn and Twitter, so it is in compliance with FINRA’s books and records surveillance requirements.