Sales is most definitely a process. You can throw a bunch of names against that proverbial wall and emerge with, well maybe something, but quite probably all of your effort will be for naught.
Yep, sales is a process. You start with some due diligence to identify your best prospects, develop the most effective marketing materials designed to woo and wow those prospects, schedule sales presentations to help seal the deal and then, of course, deploy exquisite follow up (aka touch point management) to make certain you can carry that new prospect all the way to closure.
Throw in some tracking and measurement and you have a peek at a very simplified sales process. Ignore any of the requisite steps and you run the risk of failure because all of them–all of them–are critically important to your ultimate sales success.