Without spending any money, firms can create a simple brand presentation and place it where it can be found by prospects. In addition to your website and your online presence, a simple brand presentation is a very viable way to have your services found by qualified prospects online.
To get the most out of a brand presentation, uploading it to a document-sharing website such as SlideShare is a great idea. SlideShare enables viewers to download your presentation, giving the opportunity for many more people to find and see it. And, SlideShare documents often appear at the top of searches for a firm or an individual advisor. So, the next time someone is searching for you on Google, it’s likely they will find your uploaded presentation.
If you’ve ever done a seminar or presentation, you probably have a few PowerPoint slides describing your firm that you could use for your SlideShare presentation. Or you could simply create a company qualifications presentation with four or five simple slides.
Slides could consist of qualifications of your personnel, solutions you offer, services, and the unique aspects of your firm (your niche focus, service or investment process, etc.) that make up your brand. If you’re really feeling like sharing your brand, you could even create a short video and upload that to YouTube and SlideShare for finding and viewing.
You can also connect your SlideShare presentation to your LinkedIn and other social media profiles. It’s free, simple and searchable-so why not?
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Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. For more information, go to www.redzonemarketing.com.