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Practice Management > Marketing and Communications > Social Media

Steps to Develop a Sustainability Communication Plan

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• Issue a press release to sustainability newswires such as along with your local news outlets.
• Develop a client letter to inform your clients of your efforts and how they can become involved.
• Develop an external communication that can go to your centers of influence, such as local attorneys, CPAs and other professionals.
• Update your website.
• Leverage social media to publish information about your efforts.
• Present your strategy at conferences and seminars.
Engage employees to get them involved in spreading the word.