In the popular Disney movie “Cars,” the main character Lightening McQueen exclaims, “That makes perfect sense. Turn right to go left.” Seems backward but it’s true. We can use momentum and technique to maneuver a tight situation. We need new ideas to grow our practices. Instead of pitching our senior clients, approach their children: the baby boomers.
These boomers need advice and ideas to relieve their worries of being stuck in the middle of raising their own children while ensuring their parents are getting every financial break available. Thus, the “Sandwich Generation“and, believe me, it’s keeping 1 out of 8 boomers awake at night. Worried about caring for their aging parents, their own children, while also planning for their own retirement, this market segment of baby boomers is a huge opportunity for your practice. It’s the chance to really help, not just sell products. You will become their hero on their sandwich menu of life. How often does that happen?
With a few little known strategies within Social Security, such as the “File and Suspend” idea or the Veterans Administration’s Aid and Attendance program for the spouse of a vet, and special exemptions offered by many states for seniors to reduce, delay or even avoid having to pay their property taxes on their home. These individual programs can literally provide the sandwich boomer’s parent with totally free cash.