The 3in4 Need More campaign, which aims to educate Americans about long-term care planning, will launch its national tour in New York City’s Times Square this Tuesday.

Marion Somers, Ph.D., a nationally recognized elder-care expert, will roll into the landmark at 9 a.m., EST, in a 50s-era Greyhound bus to announce a coast-to-coast awareness tour. The event will also mark the launch of a national contest, asking people to tell their stories of struggling to care for aging loved ones. The winner will receive an ultimate caregiver makeover worth more than $50,000.

For more information about the event, the tour and the contest, see

For more on the campaign, see:

Campaign aims to raise LTC awareness