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Eastbridge: Voluntary UL, Whole Life Sales Rise

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Universal life and whole life sold well at the worksite in 2010, according to Eastbridge Consulting Group Inc.

Eastbridge, Avon, Conn., has reported that finding in a summary of results from a survey of 64 insurers that write voluntary, employee-paid group products; worksite products – individual products sold at the worksite; or both voluntary and worksite products.

Overall voluntary and worksite life sales increased to about $1.3 billion in 2010, up 1.5% from the 2009 total, Eastbridge says.

Term life sales fell 1%, to about $930 million.