Imagine shopping for a new Lexus. You’re torn between two models, and you just can’t make the call. You ask the salesman, “Which do you prefer?” He responds, “Well, I drive an Audi, so I’m not quite sure. I hear they’re both amazing …”
In an era where trust and transparency are increasingly rare, one of the most powerful tools at our disposal is our own story. If we own the product and the difference that product has made in our own life, then we truly have something to offer that is effective and refreshing.