Take action and master the media

We just interviewed Suze Orman about her new book, “Money Class.” She was named by Forbes as one of the “World’s 100 Most Powerful Women” and as one of Time’s “100 Most Influential People.” We talked about the new American dream and what people need to do to get and stay on track financially. The interview made the front page news in the Toledo Free Press.

In February, we got our press release picked up by CBS Marketwatch in regards to our radio show celebrating a decade on the airwaves. This was done by using our effective press release process. Interviews and press coverage like this are just waiting for financial professionals — if they follow three easy steps to mastering the media.

1. Create a memorable brand. If the media or an ideal client were looking for help, would they find your company? I used to be called Baker Financial Group. Unfortunately, I was just one of thousands of other financial professionals, so my company name and brand really never made me unique. Once we created The Retirement Guys Network, our brand awareness immediately took off. We started to get noticed. You, too, can achieve this branding success. Take Action: The most important thing to keep in mind is to use a brand name and slogan that stands out and is easily remembered. “Remember when you think retirement, think – The Retirement Guys.”