The American College has developed a website that can help consumers and others identify and understand common financial services professional designations.

The Bryn Mawr, Pa., financial services school has posted the guide at

The guide describes the educational and experience requirements for the credentials included, the nature of the issuers, and information about matters such as codes of ethics, examinations and continuing education requirements.

The guide also provides advice on selecting a financial advisor and an advisor search tool.

- Allison Bell

Other American College coverage from National Underwriter Life & Health: