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Practice Management > Marketing and Communications > Social Media

3 more ways advisors can increase social media responses

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In the last post, I wrote about some good ways to drive more responses through your social media strategy. Here are three more.

Call to action. Marketers know the best way to get consumers to act is by telling them exactly what to do — a “call to action.” Use strong calls to action on sharing links and highlight them to stand out. By making it obvious, consumers — who otherwise would not — may pass along your content. Consider how effective writing something like “Don’t forget to retweet this” or “Email your friends” could be at creating an action.

Ask questions and ask for help. People love to give their two cents. Give them a question and a forum to do so. You have to give your audience something to chew on, something that initiates thought and gives them a reason to want to respond.

Creative contests promoted by social media. Social media contests are multi-directional — they allow for increased client engagement and content generation. With creativity and a thoughtful connection to your audience, a contest can provide a host of benefits beyond just a list of names. You can connect your brand to an existing community, use trivia, and provide network discounts for online signups and more.

One final piece of advice is to track your social media posts. Keep track of what’s working and what’s not. Did you post a question about the financial markets and get a multitude of comments? Or maybe you posted a link to a great article on retirement planning and received countless responses. Regardless of what works, be sure to record what social media posts are most successful for you and your business.

For more on social media, see:

Seven tips on increasing traffic and engagement on Facebook

3 tips to drive a response through social media

3 free tools to monitor your online presence

Amy McIlwain is a professional speaker on social media and president of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website at and on Facebook, LinkedIn and Twitter.


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