New York Life Insurance Company has become the exclusive life insurance sponsor of Little League Baseball and Softball.

The 3-year sponsorship deal makes New York Life, New York, one of 16 national Little League sponsors, according to Little League Baseball Inc., South Williamsport, Pa.

New York Life will get an advertisement in the league’s magazine, a presence on the league’s website, and on-site presence at league regional tournaments and the Little League World Series, which airs on ESPN and ABC, the league says.

New York Life agents and employees can help run New York Life Child ID events at league games.

- Allison Bell

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