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LIFE encourages agents to take action during Disability Insurance Awareness Month

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Most people don’t think twice about insuring valuable assets such as their cars or homes. However, millions leave themselves financially vulnerable every day by completely overlooking the importance of protecting something worth much more – their paychecks.

That’s why the nonprofit LIFE Foundation is once again coordinating Disability Insurance Awareness Month (DIAM) in May to educate consumers about the important role disability insurance plays in having a sound financial plan. This year’s campaign will have a simple message – Protect Your Paycheck – to help consumers connect disability insurance with the important protection it provides. The campaign is also a call to action for producers to reach out to clients and prospects and encourage them to protect their paychecks with disability insurance. In addition, benefits specialists can pass the message on to their employer-clients that May is the perfect time to let employees know about their disability insurance benefits and the need to protect their most valuable asset, their paycheck.

“This May, we want to get the message out that if you have a job and earn a paycheck, you need disability insurance,” said Marvin H. Feldman, CLU, ChFC, RFC, president and CEO of the LIFE Foundation. “Our goal is to educate Americans about the benefits disability insurance provides and we hope agents and companies will do their part to help ensure people get the coverage they need.”

Disability Insurance Awareness Month campaign tools for agents

To help companies and producers take advantage of the DIAM campaign, LIFE has created a toolkit that provides insurance agents and benefits specialists with the resources they need to execute their own marketing and communications initiatives. The kit can be accessed at and includes embeddable videos, downloadable flyers, a customizable news article and release, eCards, a marketing guide-and more.

To help producers incorporate more disability insurance into their practice, LIFE is hosting a free webinar for producers, “Ramp Up Your DI Sales This May,” on April 7, 2011 at 1:00 p.m. Eastern. Top disability insurance producers and experts in the field will share their tips and sales ideas, and LIFE will highlight free tools and resources that producers can use to reach out to clients and prospects during May.

LIFE also is coordinating a variety of consumer awareness-building initiatives and will launch new resources to help the industry reinforce the benefits of disability insurance to clients. At the core of these efforts is a new consumer-facing microsite,, which will house interactive tools, videos and educational information that focus on disability insurance and reinforce the Protect Your Paycheck theme. The site will be launched in late April.

To get consumers thinking about the importance of their paycheck and all the essential things that it pays for, LIFE also will sponsor the “This Moment Made Possible by My Paycheck” photo contest. The contest will ask consumers to submit a photo and caption depicting a memorable moment made possible by their paychecks. The entrant with the best photo and caption will receive a $500 gift card. The contest will run throughout the month of May and will be accessible through the microsite and LIFE’s Facebook fanpage.

DIAM Spokesperson: Rosemarie Rossetti

LIFE also will sponsor national radio public service announcements featuring this year’s campaign spokesperson Rosemarie Rossetti. Rossetti’s life was changed in an instant when a tree fell on her while she was biking, paralyzing her from the waist down. It was her disability insurance that helped her through her darkest years when she had no paycheck coming in.

As a professional speaker, Rossetti knows how to get to the crux of the matter with her message on the importance of disability insurance and why agents should be selling it with conviction. Her story will be available to share through video messages to both the industry and consumers and through a realLIFEstory flyer.

For more information about the 2011 DIAM campaign, please visit or contact Maggie Leyes, LIFE’s DIAM campaign coordinator, at [email protected].

About Disability Insurance Awareness Month

Disability Insurance Awareness Month (DIAM) was created to get American workers to think more about the need to protect their greatest asset – their ability to earn an income. Held in May, DIAM is an industry-wide effort that is coordinated by the nonprofit Life and Health Insurance Foundation for Education (LIFE).

About LIFE

The Life and Health Insurance Foundation for Education (LIFE) was founded in 1994 in response to the public’s growing need for information and education on life, health, disability and long-term care insurance. LIFE also seeks to remind people of the important role insurance professionals perform in helping families, businesses and individuals find the insurance solutions that best fit their needs. To learn more about these topics, please visit


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