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Spokesfowl Wanted

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Aflac Inc. is planning a nationwide casting call to find the new voice of the Aflac Duck.

Aflac, Columbus, Ga. (NYSE:AFL), cut its ties with the previous voice of the duck, Gilbert Gottfried, after he responded to the March 11 earthquake and tsunamis in Japan by tweeting jokes about the disasters.

Aflac plans to hold auditions for the new voice of the duck in six U.S. cities in April. Job seekers can apply for the job online at

“Candidates will be judged on their ability to communicate an entire vocabulary in one word, Aflac, and how their voice can help the Aflac Duck sound informative, frustrated, happy, hurt, or angry, including grunts, groans, and mutterings, but no words other than Aflac,” Aflac says.

The duck has appeared in 52 Aflac commercials since 2000, helping to increase the company’s brand recognition to 93% today, from less than 10% in 2000, the company says.

- Allison Bell

Other Aflac duck coverage from National Underwriter Life & Health: