Firstrust Financial Resources L.L.C., a bank-owned wealth management firm, has agreed to represent MetLife in the Philadelphia area.

Firstrust, a unit of Firstrust Bank, Conshohocken, Pa., provides wealth management, financial planning, employee benefits and advanced life insurance planning services.

The principals are Adam Sherman, David Fleisher and Andrew. McIlhenny. The firm has has about 40 other associates and staffers and about $600 million in assets under management.

MetLife, a unit of MetLife Inc., New York (MET), also has two other distributors in the Philadelphia area.

Philadelphia is a key growth market for MetLife’s retail distribution channel, according to Michael Vietri, an executive vice president at MetLife.

- Allison Bell