So you have your LinkedIn profile up and running, you are adding new connections, becoming involved in group conversations, yet your brand just isn’t getting out there. LinkedIn company pages are a great way to get your company’s brand and profile out into the online community. It is a powerful tool in finding and exploring potential companies to network and do business with.
Company pages consist of a company profile, information about relevant people at the company and aggregated statistics about employees. With its ability to allow users to “recommend” companies, products or services, the use of company pages can drive traffic, increase revenue and get your brand seen by more prospective clients. It is not only a great way to track and monitor your past, present and future employees, but it is also an excellent addition to your social media marketing campaign.
What is included on a company page?
The company profile is a short overview of the company. A directory of company employees lists the LinkedIn users in your network with up to three degrees of separation of people who currently work at the company. This also includes a list of new hires within the company as well as recent promotions and changed positions.